Fischer Cobemabel Belgium asked Eyce for help with the concept on their product mailing. Main issue was to make this mailing fun & appealing to the targeted public of engineers & architects. It also had to brighten some of the more unknown products of the client. So we came up with a foldable house out of cardboard containing: helicopter platform, terrace, window, elevator, lamps, mailbox.... A construction plan helped to create the original design, i am very pleased to discover some own made funky variants through time & space. Consisting of only three A4's made it very easy & low cost for shipment by post.
Update:
I am very pleased with the announcement from Fischer Cobemabel that this campaign ended second place in their annual global marketing contest. Ending between Italy and Brazil out of 100 country's made the sun shin a bit more at the office!
Team:
. Concept & design: Peter Vanagt
. Illustration tower: Kevin Toelen
. Packshots: Benoit Meeus